By:
Garin Kilpatrick
Shortly after hitting the epic milestone of five hundred million users Facebook founder Mark Zuckerberg was asked if he thought Facebook would ma
ke it to the one billion users mark. “Oh yeah” he replied, and there was not one shred of doubt in his voice.
With thousands of new users every single day now is a better time than ever to build the presence of your business on facebook.
Still on the fence? Check out the ten damn good reasons below explaining why your business needs a Facebook Strategy.
1. Everybody and their mom is on Facebook
There are over five hundred milion reasons why your business should be on facebook, and every week thousands of new people join.
120 million+ of these users are based in the US, which is an important reason why your business cannot ignore Facebook if you want to have a serious presence in the US.
2. Facebook Fans Buy More of Your Stuff
A recent study done by Syncapse calculated the value of a Facebook Fan.
Syncapse asked 4,000 fans of 20 of the top brands on Facebook about their spending habits, and found the following:
- Fans are 28 percent more likely than non-fans to continue using a specific brand.
- Fans are 41 percent more likely than non-fans to recommend a product they are a fan of to their friends.
- On average, fans spend an extra $71.84 they would not otherwise spend on products they describe themselves as fans of, compared to those who are not fans.
- 68% of fans on Facebook say they are very likely to recommend a product (and in a sense 100% of Fans recommend the pages they have joined by displaying their fanship on Facebook)
- McDonald’s saw the largest variability, with Fans reporting spending $159.79 more per-year than non-fans
- Oreo saw the lowest value with a difference of $28.52.
This study is very interesting, and an awesome report to show to anyone who is on the fence about the importance of a Facebook Fan Page.
3. Facebook Pages are Flexible
The Static FBML Facebook application is very flexible, and gives you the ability to create “Fan Only” content, Custom Landing Pages, and even complete Facebook
Micro-Sites.
The flexibility of micro-sites means that you can display several different pages of content all within a single tab. If you have multiple products or services, you could have a page for each.
In the FacebookFlow fan page we have
a simple micro-site installed and we use it to display some of our most popular posts on the blog, and to promote
our FREE facebook ecourse.
4. Facebook can Drive Serious Traffic to Your Site
Once you have built up a fan base for your business you can post status updates about your latest blog posts and company news, and these will drive traffic back to your website.
You can also add a link to your web page in your “info tab,” and if you want it to have an omnipotent presence on your page you can link to your site in your info box.
If you have a blog you can import your posts automatically via the
RSS Graffiti or Networked Blogs applications. I prefer to post my updates manually so that they can go out at the time for optimum engagement (posts made in the morning typically get more attention).
Hyper Facebook Traffic is a course designed to teach you how to harness Facebook to drive massive amounts of traffic anywhere on the web.
5. The average user spends 55+ minutes on the site
This means that if you are on Facebook there is a good chance that people will find you organically, simply because they are browsing around.
Make it easy for people to find your page by giving your page a long title including some relevant keywords, rather than simply your brand name. The reason for this is because you will be able to connect with new fans who find you via facebook search.
In retrospect I wish I had called my Facebook page “FacebookFlow – Facebook Tips, Tricks, and News” rather then just “FacebookFlow” so that I could get found by those people searching Facebook Tips, Tricks, and News.
A longer page title also means that every time someome engages on your page a longer link will be created in their news feed, linking back to their engagement, and this means that every linkback to your page within facebook is more likely to be clicked.
6. The average Facebook user has 130 friends
F
acebook recently revamped their “Find Friends” tool, making it easier for people to connect with their friends than ever.
This means that any friend who is a fan of your page has their fanship openly displayed to over 130 people, which will lead to organic fan growth over time.
Be sure to create a memorable profile picture so that people who see the thumbnail of your page on their friends wall are inclined to click.
7. The Average User Fans 2+ Pages per Month
Contrary to popular belief, not everyone that visits your page becomes a fan. Many simply stop by, and leave, if there is no pressing reason for them to join up.
To increase your fanship conversion make sure that your fan page has a call to action for users to “like” your fan page.
One way to increase your conversion creating a custom landing page with an arrow calling the visitor to take the action of clicking the “like” button.
Our fan page uses a simple graphic and an arrow to call our potential fans to take the action of “Liking” our page.
8. The Average Fan is Worth $136.38
Perhaps the most staggering metric derived from this study is that the cumulative value of a fan is $136.38, when brand spending, loyalty, recommendations, and media value are considered.
Syncapse recently released a study with the spending patterns of facebook fans vs. non-fans.
9. Facebook Pages are found favorably in Google
Facebook Pages and Groups rank very well in Google, since they are a typically source of fresh content.
The main factors that will get you found is the title of your page, so be sure to pick a page title that is keyword rich.
10. Get Excellent Analytics with Facebook Insights
Facebook Insights is an awesome tool for analyzing everything from your page engagement, to your demographics, to your fan growth (or loss).
Test different methods of engaging with your fan page from week to week and then check Insights to see what works the best in terms of driving engagement and new fan growth.
Different methods of engagement to post could include posting different media (videos, pictures, notes), or even simply posting different types of status updates. Questions tend to get more engagement that regular status updates, so they are worth experimenting with as well.
Want your business to stand out?
Let us design a custom facebook landing page, Fan only content “reveal” tab, or facebook micro-site showcasing your business on facebook.
For the next week we are offing 50% off our regular price for all custom facebook page products so if you are interested in some facebook page customization simply email us the details of what you would like and we will email you a quote asap.
You can email us at: pagedev@facebookflow.com
Feedback
Is your business on Facebook? Has Facebook helped to build your business? Let us know in the comments below.
take from : facebookflow.com by: Garin K